Ep.1 – Lead Magnets
February 2, 2021 RUNTIME: 13:04
Lead magnets are often something companies try to put out there too quickly. They don’t think through the process to ensure they are putting their best foot forward, and that their leads are getting tremendous value. Let’s talk about some good lead magnets and what you can be thinking about for your next one!
Ep.2 – How to Personalize Your Marketing
March 1, 2021 RUNTIME: 11:03
Your business MUST be trying new ways to personalize your marketing and give your leads a custom experience that is catered to them. It’s like adding AI to your business for a fraction of the cost. 🙂 When you capture a lead and are nurturing that prospect to become a customer, you should be getting to know them and then sending relevant content to them at the right time. This is actually really fun to see the data and see how someone is progressing through your funnel. Email marketing is still the single best way to get ROI and grow your business, but it needs to be done right. Too many companies out there treat everyone the same and that doesn’t work. If you have questions and want to know more about how to cater the experience for your particular product or service, grab a free Brainstorm Session with us.
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